Plan your Dec + Jan Pinterest content creation
Pinterest has always been a place where Pinners go to get inspired and for the festive season, Pinners plan early. Make sure you’re there to provide the ideas, inspiration and good cheer needed to create meaningful memories while remaining mindful that some Pinners may not have the opportunity to see family or friends. Help Pinners navigate through a Christmas that may look very different this year.
This year, Pinners are shifting to even more spending to online channels. We encourage our community to create a shopping experience that brings a sense of normalcy and delight to challenging times. As 2021 beckons, Pinners are searching for a fresh new perspective. Help them set realistic resolutions and find guidance for entrepreneurial endeavours.
December
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- Upgrade your digital space: Since the iOS 14 update, Pinterest has seen increases in searches for wallpaper and widget ideas. Show Pinners how to personalise their phone home screens. Searches for widget iPhone aesthetic +19x*
Happy Chanukah (Hanukkah)
- The festival of eight nights and gifts galore: Inspire people with gift-guides for all ages to fulfil eight fun days of gift-giving and celebrations.
- Crafty Chanukah: Keep kids busy during the festival with home-made menorahs as well as making cute decorations such as dreidel bunting and light up mason jars.
- Deep-fried and delicious: This festival’s symbolic food is anything cooked in oil. Inspire Pinners with recipes for all of the family to cook and enjoy, from every kind of Sufganiyot (doughnuts) to flavoursome Latkes (potato cakes).
Merry Christmas!
- Celebrating from home: This year’s festivities will focus on staying cosy and home comforts. Inspire Pinners to think outside the box with new hobbies that can turn into creative presents (knitting, painting, ceramics) and fun activities like DIY Christmas games.
- Advent calendars that go beyond chocolate: How can you switch up Pinner’s advent surprises? Think handmade gestures and beauty calendars. Self-care box ideas +46%*
- Twist on Christmas tree traditions: From rainbow baubles to all-white decorations, help Pinners reimagine the traditional green and red colour combo. Searches for white Christmas tree ideas +970%*
Christmas Shop
- Last-minute gift ideas: Show Pinners how to create their Christmas wish-lists on Pinterest and share inspiring gift guides and product pins with friends and family — think cosy slippers, the latest gadgets and beauty must-haves.
- Shop small, give big: Through lockdown and beyond, it’s a wonderful idea to support small UK businesses. Highlight products from your favourite independent shops.
Festive food + recipes
- Just dessert: Everyone loves turkey and goes crazy for pigs in blankets, but desserts are a decidedly underrated part of the Christmas menu. Share delicious Christmas dessert recipes, from yummy yule logs to gooey profiteroles. Searches for melting snowman cookies +372%*
- Festive drinks: Ring in the festive season with drink recipes the whole household will love — think non-alcoholic mulled wine. Searches for Christmas mocktails +255%*
Fashion + beauty
- Cosy home fashion: For fashion inspiration, think cosy Christmas jumpers that are perfect for snuggling up near the fire.
- Festive nail-art: Pinners love changing up their nail art for the festive season. Searches for Christmas nail art designs +888%*
New Year’s Eve
- New Year’s Eve: Think beyond the traditional partyin’ for Pinners, with ideas for infusing the living room or dining room with that special countdown spirit, including decorations and tablescapes.
- Makeup looks to ring in the New Year: Help Pinners make their last look of the year a show-stopper with sparkling step-by-step beauty tutorials.
- NYE celebrations from home: Pinners want to ring in the New Year looking their best and even Zoom parties require a statement necklace and stand-out top — ditch the high heels and inspire with comfy-meets-stylish looks.
Pinterest predicts: In December, Pinterest releases its annual report of the 100 trends that will happen in 2020. Watch this space!
Happy New Year!
January
New intentions
- Realistic New Year’s resolutions: Pinners are ready to kick off 2021 the right way and realism is the way to go for achievable goals. Share everything from revised morning routines to wardrobe clear-outs.
- Dry January: Kicking off the New Year with this 30-day challenge is a great way to save money and reset after the festive period. Encourage Pinners with mocktail recipes and booze-free activities.
- Frugal living: After the Crimbo spending, Pinners want to get their finance back on track. Help them by sharing smart household budgeting and frugal ideas. Searches for penny challenge 365 day +348%*
Veganuary
- Vegan meal plan: Help Pinners complete the challenge with Vegan recipes for every meal and delicious meat alternatives — think Jackfruit, tofu and bean burgers.
- Vegan products: Support the 30-day challenge goes beyond recipes, help Pinners discover new vegan home, beauty and fashion brands.
Entrepreneurship
- Set up for success: Many people started their own business or side-hustle through 2020 and this is not slowing down. Help Pinners with how to get started, virtual classes and tips to improve networking skills.
Health + wellbeing
- Boycott blue: Say no to blue Monday with mood-boosting colours, future plans and positivity.
- Rest and reset: Help Pinners get ready for the year ahead with everything from sleep journals and self-care to-do lists to quotes on gratitude.
- New year, new workout: For many Pinners, 2021 is time to shape up. Create simple and effective workouts that they can complete at home. Help them find all the gear with Shopping guides.
WILDCARD
Every week we save space for wildcards — original Pins that don’t relate to the above categories. What do you or your brand do uniquely? Do you have fantastic new content that deserves to be shared? Send it to us; we love seeing new ideas!
Align the content you publish on Pinterest with the above categories for your chance to be featured on the Today tab. We want to see your most actionable Pinterest content, please submit original Pins that links to your blog, website or product.
For your chance to be featured on the Today tab in December and January, submit your content HERE by 16 December.
Join the Pinterest creators mailing list here to find out what Pinners are searching for, along with the latest Pinterest news, tips and events.
*Internal Pinterest data September 2019-December 2019, UK
Sandy — Pinterest Growth Specialist, currently Pinning to hot drink recipes to a hug in a mug.
